What is Game Theory? It is the study of the interactions
between a few or more elements occurring in a specific environment. That is my
version of the definition of course, the way I understand it. However Game
Theory appears in many fields of studies, for an example more commonly in
mathematics and economics. John Forbes
Nash was the Nobel Prize winning mathematician who is honoured with the
formulation of the Game Theory.
In economics Game Theory refers to;
“the study of mathematical models of conflict and
cooperation between intelligent rational decision-makers” – Wikipedia
Simply it is a form of strategic decision making relevant to
the competition within a market.
Game Theory consists of four core areas.
- Deterrence
- Cooperation
- Changing the rules of the game
- Repeat games
Deterrence
This means that the players within the industry/market
compete so heavily that it actually results in negative outcomes for all the
players and the sustainability of the industry. Basically it leads to ‘unhealthy
competition’.
Features of Deterrence
- Reduction of prices
- Heavy expenditure on advertising simply to fight competition
- Unethical competition
- Liquidation of businesses unable to face heavy competition
In such instances the government or any other regulating
body will have to intervene the market and implement some rules, regulations
and restrictions to save the industry.
Cooperation
This is quite the opposite of Deterrence discussed above. Here
the players in the market will understand the market and the existence of other
players and work in cooperation. The players will understand and respect the
values and long term vision of the industry and will not act to destroy it for
personal gain.
Changing the rules of the game
This is where some player in the market decides to do
something different or swim against the current. The player will try to change
the structure and the form of the game in order to achieve a competitive advantage
over the other players. It could work both ways, for his advantage or for the
downfall if not implemented properly.
Repeat Games
This is simply the cycles of games being played over and
over again throughout a period of time. This is quite similar to Cooperation.
The players will acknowledge the presence of other players in the market and adjust
themselves based on the strengths and weaknesses of each player.
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